Insights
Observations on marketing, organizational dynamics, and the patterns that make or break growth.
-
Kind Solutions for Wicked Problems: Why Most Marketing Advice Fails
A business owner I know spent $60,000 with a marketing agency last year. The agency came in with a playbook: run Google Ads, post on social three times a week, build an email drip sequence.…
-
What AI Reveals About Your Actual Expertise
A financial analyst I know spent fifteen years building a reputation as the person who creates the most thorough models in her department. Her spreadsheets were elegant — complex revenue projections with layered assumptions, sensitivity…
-
You’re Either Trusting AI Too Much or Not Enough
Watch two people on the same team use the same AI tool for the same kind of work and you’ll see two failure modes. Person A accepts everything. They type a prompt, review the output…
-
The Number That Should Stop Every AI Conversation
There’s a study most people in business haven’t read. It should change how they think about every AI investment they’re making. Published in Nature Human Behaviour in 2024, it’s a meta-analysis of 106 experimental studies…
-
Your Marketing Isn’t Broken. Your Organization Is.
I spent fifteen years running a marketing agency. Over a hundred clients. The pattern was always the same. A company hires you. They’re smart. They have budget. They want growth. You build the strategy, deploy…