You’ve reached the point where you need senior marketing leadership. Someone who can see the whole system, diagnose what’s broken, and fix it. Someone who stays long enough to make it stick.
That’s what fractional marketing is. I step in as your senior marketing leader, building the strategy, running the execution, and connecting the marketing to the business. Same person doing both, which means the strategy actually gets implemented and the implementation stays connected to the strategy.
Every engagement starts the same way: with a diagnosis.
The Growth Diagnostic
A two-week, business-aligned marketing assessment.
Not a keyword report or an ad account grade. Those are commodities you can pull in an hour with the right tools. This is the layer above: why your marketing isn’t producing growth, and what has to change.
Week 1: Discovery. I sit with your leadership team across two to three working sessions. We cover eight areas: business model and growth goals, revenue economics, sales process, customer journey, team capability, decision-making structure, brand positioning, and your marketing stack. Between sessions, I cross-reference what you’re telling me against external data on your traffic, competitive positioning, technical performance, and content gaps.
Week 2: Synthesis and Decision. I build the findings into a presentation that tells a story: what’s working, what’s broken, what it’s costing you, and what fixing it requires. Each finding comes with a specific recommendation, a timeline, and a clear owner. The presentation ends with a 90-day roadmap and a decision: does it make sense to work together?
The diagnostic is a standalone product. If you decide to continue, the findings become the operating plan for the fractional engagement. If you don’t, you walk away with a usable roadmap and full permission to execute it yourself. Either way, you’ll understand your business’s growth system better than you did before.
Fractional Marketing Engagement
Strategy and execution from the same person.
The ongoing engagement. I serve as your senior marketing leader on retainer, with no handoff to a junior team.
The first 90 days focus on two tracks simultaneously. Track one is quick wins: the broken lead forms, the tracking gaps, the redundant tools, the response-time problems costing you customers right now. Track two is foundation: positioning, content strategy, CRM optimization, analytics architecture. The infrastructure that pays off in months three through twelve.
As the engagement matures, the ratio shifts. Early months are mostly execution. By month seven or eight, I’m directing more than doing. I document everything I build so your team can maintain it. The goal, always, is to leave you more capable.
What falls within scope depends on where your growth is stuck. Typical engagements include some combination of web presence and content strategy, paid media management, brand strategy and messaging, CRM and marketing automation, analytics and reporting, local visibility and Google Business Profile, and creative direction and vendor coordination.
I design the system, run it, and teach your people to run it after me. This engagement requires direct access to the decision-maker. No translation layers. Many of the problems I surface are direction calls that only leadership can make.
Strategic Advisory
For companies that have built internal capability.
You’ve graduated from the fractional engagement, or you’ve reached a point where what you need is strategic oversight, not hands-on work.
Monthly review meeting where I go deep on performance, trends, competitive moves, and the decisions facing your marketing operation. Quarterly planning session to set direction for the next 90 days. On-call access when something comes up that can’t wait.
Advisory is think, not do. I review performance, assess your team and vendors, challenge your assumptions, and tell you what I’d do differently. Your people handle execution. I make sure it stays connected to the strategy.
The value compounds over time. Every month, I know your business better. Every quarter, I catch drift earlier. The clients who stay in advisory do so because the outside perspective keeps saving them from the mistakes that are invisible from inside.
How Engagements Progress
Most clients follow a natural arc. The diagnostic reveals the gaps. The fractional engagement fills them and builds the system. As internal capability grows through hires, training, or vendor relationships I’ve established, the engagement evolves toward advisory.
That progression is by design. I’m building a marketing operation you can run, not a dependency you can’t exit.
Some clients stay in fractional indefinitely because the scope of work justifies it. Some move to advisory within a year. The right path depends on your business, your team, and where you are in the growth curve.