Senior Marketing Leadership for Growing Businesses
Most growing businesses hit a point where marketing needs real leadership — not another agency, not another freelancer, but someone who understands the whole picture. That’s what a fractional CMO delivers.




About Auspicious
Auspicious was founded by Aaron Douglas — a fractional CMO with 20+ years across marketing strategy, agency operations, and business ownership. His background in psychology (B.S., University of Oregon; M.A., Christian Theological Seminary) gives him a rare ability to diagnose not just what’s broken in an organization’s marketing, but why. Before Auspicious, he ran an organic search agency for 15 years and built a consumer business from the ground up. The person doing the strategy is the person doing the work.
Insights
Observations from the work — marketing strategy, business operations, and what actually moves the needle for growing businesses.
AI Adoption: Overcoming Employee Resistance & Fear
When it comes to AI, organizations are dazzled by shiny new tech—state-of-the-art…