Your marketing should be working by now.
You’ve tried agencies. Bought the tools. Put budget behind campaigns that produced reports instead of revenue. What’s been missing is someone who can tell you why it isn’t working, and then actually fix it.
Two Practice Areas
Fractional Marketing
Senior marketing leadership for companies that have outgrown guesswork. Build the strategy, run the execution, and make the whole system work. One person. No handoff.
AI Empowerment
Keynotes, workshops, and advisory for organizations figuring out what AI means for their people. Most AI projects fail for human reasons, not technical ones. I wrote the book on why.
20+
Years in marketing leadership across strategy, execution, and organizational development.
100+
Clients served. Core relationships lasting years, not months.
1
Person. The strategist and the executor are the same person. No handoff to a junior team.
The Book
AI Empowered: The Psychology of Extraordinary Human-AI Collaboration
Why do most organizations struggle with AI? Because they treat it as a technology problem when it’s a human one. This book unpacks the psychology of what makes human-AI collaboration work, and what makes it fall apart.
The Podcast
AI Empowered: Human X AI Readiness
Where the ideas from the book meet the messy reality of organizations trying to make AI work. New episodes weekly.
Latest Insights
- AI Marketing for Small Business: What AI Speeds Up (and What It Can’t Fix)
AI multiplied your marketing output; the pipeline didn’t move. The problem isn’t production capacity. It’s the strategic clarity no tool generates, and it’s still human work. - How Much Should a Small Business Spend on Marketing?
Everyone wants a percentage. The honest answer is that the number is downstream of a decision most owners skip. Here’s the one to make first.
Is This the Right Conversation?
If your marketing isn’t producing growth, or if your organization is stalling on AI adoption, let’s figure out whether working together makes sense. No pitch on the first call. Just an honest conversation about where you are and what might help.