You Probably Don’t Have a Marketing Problem.
You’ve tried agencies. Bought the tools. Put budget behind campaigns that produced reports instead of revenue. The answer isn’t more marketing — it’s understanding what’s happening upstream of the marketing.
Two Practice Areas
Fractional Marketing
Senior marketing leadership with AI-native operations across strategy, content, automation, and analytics. Systems thinking: diagnosing upstream business problems, not just marketing symptoms. One person. No handoff.
AI Empowerment
Keynotes, workshops, and advisory for organizations navigating the human side of AI adoption. Most AI projects fail for human reasons, not technical ones. AI Empowered unpacks the psychology of why, and what leaders can do about it.
20+
Years in marketing leadership across strategy, execution, and organizational development.
100+
Clients served. Core relationships lasting years, not months.
1
Person. The strategist and the executor are the same person. No handoff to a junior team.
The Book
AI Empowered: The Psychology of Extraordinary Human-AI Collaboration
Why do most organizations struggle with AI? Because they treat it as a technology problem when it’s a human one. This book unpacks the psychology of what makes human-AI collaboration work, and what makes it fall apart.
The Podcast
AI Empowered: Human X AI Readiness
Where the ideas from the book meet the messy reality of organizations trying to make AI work. New episodes weekly.
Latest Insights
- Claude Alternatives: Choose by Why You’re Leaving, Not by BrandLists of Claude alternatives rank apps by price. The better first question is why you are leaving. Here is how I matched the reason to the tool, and three checks to run before you switch.
- Breaking Up With AI: Four Lessons From Leaving ClaudeI recently broke up with Claude and moved my business onto Grok Bot. Nothing broke except the tool. Build your relationship with AI as though you are planning to break up. Four lessons on how, whichever AI you use.
Is This the Right Conversation?
If marketing isn’t producing growth, or if AI adoption keeps stalling, the first step is a conversation. Not a pitch. An honest assessment of where things stand and what might help.