Insights
Observations on marketing, organizational dynamics, and the patterns that make or break growth.
-
Marketing Help in Indianapolis: What to Know Before You Hire
|
Every Indianapolis marketing agency promises the same thing. The question that actually determines whether the money produces results isn’t who you hire — it’s what kind of help your business needs.
-
The AI vendors just admitted the real problem
|
OpenAI and Anthropic spent a week telling us the bottleneck on AI value isn’t the model. It’s everything that has to happen between the model and a decision someone actually makes.
-
Marketing Agency vs. In-House vs. Fractional: A Comparison That Actually Helps
|
Every comparison between agency and in-house marketing misses a third option. For growing businesses between $2M and $50M, the fractional model often fits where neither of the usual two do.
-
Kind Solutions for Wicked Problems: Why Most Marketing Advice Fails
|
$60,000 on a marketing agency. Twelve months of execution. Zero new customers. The agency wasn’t incompetent — they ran the playbook perfectly. The problem was the playbook.
-
Signs You Need a Fractional CMO (Not Another Agency)
|
The symptoms that point toward a fractional CMO don’t start with the title. They start with marketing activity nobody owns, agencies that execute without strategy, and a leadership gap no single hire will fill.
-
How to Hire a Marketing Consultant: What to Look For (and What to Avoid)
|
Finding a marketing consultant is easy. Knowing what to look for — and which questions surface the differences that matter before you’ve signed a contract — is the hard part.
-
What AI Reveals About Your Actual Expertise
|
When AI replicates your technical skills in minutes, it forces a question most professionals avoid: was the deliverable ever really the expertise, or was it the judgment behind it?
-
Marketing Strategy for Small Business: Where Most Companies Go Wrong
|
Most marketing strategy advice for small businesses skips the step that determines whether any of it will work: understanding what’s actually happening in your business right now.
-
You’re Either Trusting AI Too Much or Not Enough
|
One person accepts every AI output. Another rewrites everything. Same tool, same task, same mediocre result. The problem isn’t the AI — it’s not knowing what you’re supposed to contribute.
-
Why Your Marketing Isn’t Working (It’s Probably Not What You Think)
|
When marketing isn’t working, the instinct is to swap out the tactic. But the root cause usually sits upstream of the tactics entirely — in decisions, dynamics, and systems nobody’s examining.