AI Empowered is shifting how episodes get made — and this one explains why. Aaron talks about what’s been working, what hasn’t, and what the show looks like going forward.
The short version: episodes are moving from abstracted frameworks to grounded stories from Aaron’s week-to-week work as a fractional CMO and marketing leader. Two examples from recent client engagements illustrate the difference: a department lead staring down a CEO’s AI mandate with no process to build on, and a founder watching a six-figure AI integration sit untouched because it made invisible work visible. These are the kinds of moments the show is built around now.
Same themes — human-AI collaboration, change management, why smart people resist useful tools — but sourced from the work itself rather than outlined in advance. Deeper-dive episodes aren’t going away, but they’ll be anchored in something specific. Something that actually happened.
If you’ve been listening, this is what’s next. If you’re new, good timing.
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